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DoubleClick Certified Agency

Using Rich Media Online Ads To Boost Viewer Engagement

Boost click-through rates with Rich Media banner ads.

Rich Media ads can contain images or videos and actively promote user interaction. While text ads sell with words, and display ads sell with pictures, Rich Media ads offer more ways to involve an audience with an ad. The ad can expand, float, peel down, AND MORE. The click-through rate and conversion rate is much higher than with traditional banner ads, because Rich Media creatively turns banner ads into “mini-websites” within websites.

With Rich Media, your audience can stay with their targeted site whilst still gaining exposure to your brand or product advertised on the Rich Media banner ad. Using Flash or HTML5 technology, Rich Media banner ads can include multiple levels of content in one placement: videos, games, tweets, audio, and interactivity all from one banner advertisement.

With Rich Media, aggregated metrics are readily available. Monitor your audience's behaviour, including number of expansions, multiple exits, and video completions.  

Rich media Benefits:

  • can accomodate larger file sizes
  • can have multiple units to function
  • can contain video
  • can expand
  • can have counter or timer tracking
  • can have multiple click-throughs
  • can have special features (polling, send-to-a-friend, gallery, etc.)

Rich media Features:

  • In-Page
  • Expanding
  • Floating
  • InBanner Video
  • Video Wallpaper
  • In-Page with Floating
  • Multi-directional Expanding
  • Pop-Ups & Pop-Unders
  • Pushdown

Rich media certified partner

Online Banners is a fully certified Google DoubleClick developer. We have demonstrated skill in creating innovative, high-performing rich media ads within DoubleClick Studio that function as intended when displayed by the DoubleClick ad server.

Click here to see our certification badges.

Online Banners
Level 3, 60-70 Parramatta Road
Summer Hill, NSW 2130, Australia
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